Fusion Software Development, or Fusion SD, specialise in developing high-performance solutions for the global automotive industry.

We are car people who live and breathe everything automotive, and we recognised at our inception that the industry needed solutions designed specifically for dealerships and OEMs.

Today, we remain as focused as ever on delivering powerful systems such as AMS to our customers worldwide. For us it’s about ensuring that everyone in the automotive industry, from the sales executives and receptionists to the technicians and Group Principals, can access the technology they need to drive sales performance, look after their customers, and sell more cars.


Kevin Arnold launched Fusion SD, an automotive LMS/CRM software company, and the AMS idea was born.


Fusion SD established UAE Office and the first AMS prototype.


Fusion SD released AMS Lite, running its first pilot with Audi Dubai.


Fusion SD went live with AMS Lite at Mercedes Benz Parramatta. Later that year the Lite was dropped and AMS evolved.


Fusion SD released AMS OEM and VSR (Vehicle Service Recommendation) to the market.


Fusion SD signed Ferrari as an OEM client and become the Mandatory CRM for Australasia, and also released TIP (Trade-In Plus) to the market.


Fusion SD signed McLaren as an OEM client and became the Mandatory CRM for three regions.


Fusion SD released AMS Finance to the market and achieved the milestone of 180+ dealers on AMS worldwide.


Fusion SD released AMS Pro, the all all-in-one solution that automates the entire car sales and customer lifecycle process.

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